Social Media, Universal Search and Geotagging

The internet is subject to constant change. As your advertising partner, we are always on the look out for new developments, technologies and trends. The internet offers you a whole new perspective on presentations.

Our staff members are always up-to-date and develop new strategies, that will do justice to the future demands of the world wide web. This gives you a decisive advantage over your competitors.

Social Media and Videos

The term „social media“ can be summed up as the use of digital media and technologies, which enable the user not to merely consume, but also to actively participate in a dialogue. Social media platforms, such as “facebook” or “YouTube”, are extremely popular and boast an enormous number of users world-wide. Meanwhile, it has become mandatory for companies to integrate into this social-media environment, so they may benefit from the vast potential of these networks.

Video content is immensely popular on these platforms and provides the perfect medium for a company and makes your content available to this new audience.

With this tool, we create the possibility for you to start a dialogue with users, help influence the public awareness and create a stronger bond with your existing customers

Google Adwords, Universal Search & Video Content

Google has by far been the most widely-used search engines – with a market share of app. 90% in Germany. Through the “Universal Search” function key, Google treats pages containing video-content equal to pages with classic content in their search results. Films released on YouTube receive priority rankings and are especially eye-catching. Google Adwords is yet another effective way to target the use of video banners and video sponsoring.

Geotagging

“Geotagging” is a term used to describe the interaction of geographical data together with films, photos or websites. Your film appears on web-based map service portals (e.g. Google Maps) and can be instantly played on that site. Your company data, address and website are displayed together with your image film for immediate user access. Even on smart phones like the “iPhone”, your company address is superimposed on a map – together with links to your video, homepage, etc. . “Geotagging” will play an increasingly important role in the near future, while “Google maps” is going to become the largest and most important trade directory world-wide.